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Vercelli · Since 2015

Rice begins
before the grain.

Maurizio and Massimo Tabacchi grow, mill and pack every variety in the rice paddies around Vercelli. A vertical supply chain: certified, with no middlemen.

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Penelope Rosa after adding lemon: deep pink// after lemon · pink
Penelope Rosa, raw: pale pink// raw · pale pink

drag the handle — Before · After lemon

Tenuta La Gemma

Add lemon.
It turns pink.

Penelope Rosa is a semi-milled rice with natural pigmentation. Raw, it is pale pink. Add lemon, vinegar or another acid while it cooks and within seconds it changes colour, turning a deep pink. The effect is real, and natural.

It’s not a trick. It’s the chemistry of rice.

Discover Penelope Rosa

A special selection

Our rice

From Arborio to Gigante Vercelli. In tubes or vacuum bricks.

Discover all Ideariso products →Discover all Tenuta La Gemma rice →

In the kitchen

How to cook it.

Four recipes by Tenuta La Gemma. Each one created for a different rice.

All recipes →

Vercelli and Briona · Po Valley

More than 50 years
in this soil.

Massimo and Maurizio Tabacchi were growing rice before Ideariso existed. The company was founded in 2015, but their knowledge of this land goes back much further. The fields lie in Vercelli and in Briona, in the province of Novara. We couldn’t be anywhere else — and we wouldn’t want to be.

  • 50+ years of farming
  • FSSC 22000
  • FSA SAI Platform
  • Slow Food Presidium 2018

For businesses

Looking for more than a single purchase?

Food service, distribution, large-scale retail, private label or corporate gifts: find the right route for your business.

Explore our B2B area →